Trust is the foundation of successful sales relationships from "summary" of Trust-Based Selling by Charles H. Green
Trust is a delicate thing. It can take years to build and just a moment to destroy. In the world of sales, trust is not just a nice-to-have quality; it is the very foundation upon which successful relationships are built. Without trust, a salesperson is just another stranger trying to sell you something you may not want or need.
Trust is not about being liked or charming your way into a sale. It is about establishing credibility and reliability in the eyes of your potential customer. Trust is about being transparent, honest, and authentic in all your interactions. It is about showing empathy and understanding towards your customer's needs and concerns.
When a customer trusts you, they are more likely to listen to what you have to say, consider your recommendations, and ultimately make a purchase. Trust allows you to have meaningful conversations with your customers, understand their pain points, and offer solutions that truly address their needs.
Trust is not a one-time transaction; it ...
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