Trust is built through mutual respect and understanding in sales relationships from "summary" of Trust-Based Selling by Charles H. Green
Trust emerges from the simple and basic human interaction of respect and understanding. In sales relationships, trust is not built from fancy presentations, smooth talking, or clever tactics. Rather, trust is a result of genuine connection between individuals. It is about seeing the other person as a human being, not just a potential sale. When you approach a sales relationship with a mindset of mutual respect, you are essentially acknowledging the other person's worth and dignity. You are showing that you value them as a person, not just as a means to an end. This kind of respect lays the foundation for trust to grow. It creates a safe space for open and honest communication to take place. Understanding is anoth...
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