Salespeople must be patient and attentive to customer needs to foster trust from "summary" of Trust-Based Selling by Charles H. Green
To establish trust with customers, salespeople must demonstrate patience and attentiveness to their needs. This requires a willingness to listen carefully and fully understand the customer's unique situation. By taking the time to truly understand what the customer is looking for, salespeople can tailor their approach to meet those specific needs.
Patience is essential in building trust because it shows customers that the salesperson is not simply focused on making a quick sale, but on finding the best solution for the customer. Rushing the customer or pressuring them into a decision can erode trust and make the customer feel li...
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