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Tribes must have a shared purpose and values to stay united from "summary" of Tribes by Seth Godin

Tribes are groups of people who come together around a common interest, passion, or goal. They are united by a shared purpose that gives them a sense of belonging and connection. Without a clear purpose, a tribe can easily fall apart as its members drift away in different directions. In order for a tribe to stay united, its members must also share common values. These values serve as a guiding force that shapes the tribe's culture and defines what it stands for. When everyone in the tribe is aligned around the same set of values, it creates a sense of unity and cohesion that is essential for its survival. Having a shared purpose and values ...
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    Tribes

    Seth Godin

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