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Tribes must have a shared purpose and values to stay united from "summary" of Tribes by Seth Godin

Tribes are groups of people who come together around a common interest, passion, or goal. They are united by a shared purpose that gives them a sense of belonging and connection. Without a clear purpose, a tribe can easily fall apart as its members drift away in different directions. In order for a tribe to stay united, its members must also share common values. These values serve as a guiding force that shapes the tribe's culture and defines what it stands for. When everyone in the tribe is aligned around the same set of values, it creates a sense of unity and cohesion that is essential for its survival. Having a shared purpose and values helps a tribe stay focused and motivated. It gives its members a sense of direction and a reason to come together and work towards a common goal. Without this shared sense of purpose, a tribe can quickly lose its momentum and energy, leading to disengagement and apathy among its members. When a tribe has a clear purpose and values, it attracts like-minded individuals who share its beliefs and vision. This creates a sense of community and solidarity that strengthens the tribe and fosters a sense of loyalty among its members. As the tribe grows and evolves, its shared purpose and values serve as a roadmap that guides its actions and decisions.
  1. A tribe that lacks a shared purpose and values is like a ship without a compass, adrift in the sea of uncertainty. It is only by coming together around a common goal and set of beliefs that a tribe can stay united and thrive in the face of challenges and obstacles. Without this foundation, a tribe is at risk of falling apart and losing its identity.
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Tribes

Seth Godin

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