Start with Why from "summary" of Together Is Better by Simon Sinek
The concept of "Start with Why" is a simple but powerful idea. It is based on the premise that people are more likely to be inspired and motivated by a clear sense of purpose or cause. By starting with why, we are able to communicate our beliefs and values in a way that resonates with others. When we start with why, we are able to tap into the emotional center of the brain, where decisions are made. This is in contrast to starting with what or how, which tend to appeal to the rational part of the brain. By appealing to people's emotions, we are able to create a connection that goes beyond mere transactions. Starting with why is about finding the deeper meaning behind our actions. It is about understanding the purpose and cause that drives us. When we are able to articulate our why, we are able to inspire others to join us on our journey. People don't buy what you do, they buy why you do it. This is why it is so important to start with why. When we are able to clearly communicate our why, we are able to attract like-minded individuals who share our values and beliefs. In a world where people are bombarded with messages and information, starting with why is a way to cut through the noise and stand out. It is a way to create a sense of purpose and meaning that resonates with others. So, the next time you are faced with a decision or a challenge, remember to start with why. By understanding your purpose and cause, you will be able to inspire and motivate yourself and others to achieve great things.
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