The choice between qualitative and quantitative methods depends on research goals from "summary" of Thinking Through Methods by John Levi Martin
The decision to use qualitative or quantitative methods in research hinges on the specific objectives of the study. Qualitative methods are often employed when the researcher seeks to understand the experiences, perceptions, and meanings of individuals in a particular context. These methods are well-suited for exploring complex social phenomena that cannot be easily quantified or measured. Through techniques such as interviews, observations, and content analysis, qualitative researchers aim to capture the depth and richness of human experiences. On the other hand, quantitative methods are more appropriate when the goal is to measure and analyze numerical data to identify patterns, relationships, and trends. Surveys, experiments, and statistical analysis ar...Similar Posts
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