The choice between qualitative and quantitative methods depends on research goals from "summary" of Thinking Through Methods by John Levi Martin
The decision to use qualitative or quantitative methods in research hinges on the specific objectives of the study. Qualitative methods are often employed when the researcher seeks to understand the experiences, perceptions, and meanings of individuals in a particular context. These methods are well-suited for exploring complex social phenomena that cannot be easily quantified or measured. Through techniques such as interviews, observations, and content analysis, qualitative researchers aim to capture the depth and richness of human experiences. On the other hand, quantitative methods are more appropriate when the goal is to measure and analyze numerical data to identify patterns, relationships, and trends. Surveys, experiments, and statistical analysis are commonly used in quantitative research to test hypotheses and generalize findings to a larger population. By collecting data in a structured and systematic manner, quantitative researchers can draw statistical inferences and make empirical claims based on evidence. In some cases, researchers may choose to combine qualitative and quantitative methods in a mixed-methods approach to gain a more comprehensive understanding of the research topic. By integrating both types of data collection and analysis, researchers can triangulate their findings and enhance the validity and reliability of their results. This hybrid approach allows researchers to capitalize on the strengths of qualitative and quantitative methods while mitigating their respective limitations.- The choice between qualitative and quantitative methods should be guided by the research goals and questions at hand. Researchers must consider the nature of the phenomenon being studied, the level of precision and generalizability desired, and the resources available for data collection and analysis. By aligning the research methods with the objectives of the study, researchers can effectively address their research questions and contribute valuable insights to the scholarly community.
