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The peakend rule influences our perception of experiences from "summary" of Thinking, Fast and Slow by Daniel Kahneman
The peak-end rule is a psychological heuristic that influences how we remember and evaluate past experiences. According to this rule, our overall perception of an experience is heavily influenced by two key moments: the peak (the most intense or emotionally significant part of the experience) and the end. This means that even if an experience is mostly negative, we are likely to remember it more positively if it ends on a high note. Conversely, if an experience is mostly positive but ends on a negative note, we are likely to remember it more negatively. Kahneman's research has shown that our memories are not always accurate represe...Similar Posts
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