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The peakend rule influences our perception of experiences from "summary" of Thinking, Fast and Slow by Daniel Kahneman
The peak-end rule is a psychological heuristic that influences how we remember and evaluate past experiences. According to this rule, our overall perception of an experience is heavily influenced by two key moments: the peak (the most intense or emotionally significant part of the experience) and the end. This means that even if an experience is mostly negative, we are likely to remember it more positively if it ends on a high note. Conversely, if an experience is mostly positive but ends on a negative note, we are likely to remember it more negatively. Kahneman's research has shown that our memories are not always accurate representations of our actual experiences. Instead, they are often shaped by these peak and end moments, leading us to remember experiences differently than how they actually occurred. This phenomenon has important implications for how we make decisions and evaluate our lives. For example, if we are aware of the peak-end rule, we can take steps to ensure that our experiences end on a positive note in order to improve our overall perception of them. By understanding how the peak-end rule influences our perception of experiences, we can become more aware of the factors that shape our memories and make more informed decisions in the future.
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