Recognition heuristic simplifies judgments from "summary" of Thinking, Fast and Slow... in 30 Minutes by 30 Minute Expert Summary Staff
The recognition heuristic simplifies judgments by relying on the principle that if one of two objects is recognized and the other is not, then infer that the recognized object has the higher value. This heuristic is based on the idea that recognition is a valid cue for judgment. The recognition heuristic works by using recognition as a cognitive shortcut to make decisions quickly and efficiently. Instead of weighing all available information and making a complex judgment, individuals can simply rely on whether they recognize an option or not. By using the recognition heuristic, individuals can make decisions with limited information and cognitive effort. This simplifies the judgment process and allows for quick decision-making in situations where time and resources are limited. This heuristic is particularly useful in situations where indiv...
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