Buffett looks for companies with a strong brand and reputation from "summary" of The Warren Buffett Portfolio by Robert G. Hagstrom
Warren Buffett places a great deal of importance on the strength of a company's brand and reputation when considering potential investments. This focus on brand and reputation is rooted in Buffett's belief that a strong brand can provide a competitive advantage that allows a company to maintain pricing power and defend against competitors. By investing in companies with strong brands, Buffett is seeking to align himself with businesses that have a durable competitive advantage that can withstand market fluctuations and economic downturns. Buffett understands that building a strong brand and reputation takes time and effort, and he values companies that have demonstrated their ability to do so over...
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