Embrace dataink ratio for efficient visualization from "summary" of The Visual Display of Quantitative Information by Edward R. Tufte
The goal of creating effective visual displays of quantitative information is to maximize the data-ink ratio. This concept, introduced by Edward R. Tufte, emphasizes the importance of minimizing non-essential ink in a visualization in order to enhance clarity and efficiency. By reducing the amount of ink used for non-data elements, such as borders, gridlines, and redundant labels, the data-ink ratio can be optimized, resulting in a more effective and impactful visualization. To embrace the data-ink ratio for efficient visualization, it is essential to carefully consider every element included in the design. Each mark on the page should serve a purpose in conveying information, and any extraneous elements should be eliminated. This requires a critical eye and a willingness to simplify the visualization to its most essential components.
By focusing on maximizing the data-ink ratio, the visual display can communicate information more clearly and effectively. Unnecessary decoration or embellishment can distract from the data itself, making it harder for viewers to interpret the information being presented.
When designing a visual display, it is important to prioritize the data itself and ensure that every mark on the page contributes to the overall message. This may require making difficult decisions about what to include and what to leave out, but ultimately, the goal is to create a visualization that is both simple and impactful.
By embracing the data-ink ratio, designers can create visual displays that are not only aesthetically pleasing but also highly functional. This concept challenges us to rethink traditional approaches to visualization and consider how we can more effectively convey information through the strategic use of ink on the page.
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