Consistent engagement builds trust from "summary" of The Thank You Economy by Gary Vaynerchuk
Engagement is the name of the game in today's market. It's not just about selling a product or service - it's about building relationships with your customers. And the key to building those relationships is consistency. Consistency in your interactions, consistency in your communication, consistency in your engagement. When you consistently engage with your customers, you're showing them that you care. That you're not just in it for the sale, but that you value them as individuals. You're taking the time to listen to their needs, to address their concerns, to provide them with valuable information. And that kind of engagement doesn't go unnoticed. Trust is a fragile thing. It takes time to build, but it can be shattered in an instant. That's why consistent engagement is so important. When you're consistently engaging with your customers, you're showing them that you're reliable. That you're there for them, no matter what. And that kind of reliability breeds trust. Think about it - if you have a friend who only reaches out to you when they need something, how would you feel? You wouldn't trust them, would you? It's the same with businesses. If you only engage with your customers when you want to make a sale, they're not going to trust you. But if you're consistently engaging with them, showing them that you value them as more than just a source of revenue, that trust will grow. Consistent engagement is what sets successful businesses apart from the rest. It's not enough to have a great product or service - you have to show your customers that you care. That you're invested in their success. And the only way to do that is through consistent engagement. So, if you want to build trust with your customers, if you want to create lasting relationships that will drive your business forward, then consistency is key.
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