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Utilize social media strategically from "summary" of The Start-up of You by Reid Hoffman,Ben Casnocha

To make the most of social media in building your career, you need to think strategically. This means more than just posting random updates or sharing funny memes. It requires a plan and a purpose behind your online activity. Start by identifying your goals for using social media. Are you looking to network with professionals in your industry? Are you seeking job opportunities or trying to establish yourself as a thought leader in your field? Once you have a clear objective in mind, you can tailor your social media presence to support that goal. Next, consider your target audience. Who do you want to connect with and what kind of content will resonate with them? Tailor your posts to appeal to your desired audience, whether that means s...
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    The Start-up of You

    Reid Hoffman

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