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Trust is essential for building and maintaining customer relationships from "summary" of The SPEED of Trust by Stephen R. Covey,Rebecca R. Merrill

Trust is the foundation of all relationships, especially in the business world. When customers trust a company, they are more likely to do business with them. Trust is essential for building and maintaining customer relationships because it creates a sense of security and reliability. When customers trust a company, they are more likely to be loyal and make repeat purchases. Trust is built over time through consistent actions and communication. It is not something that can be established overnight,...
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    The SPEED of Trust

    Stephen R. Covey

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