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We are more likely to conform in unfamiliar or ambiguous situations from "summary" of The Social Animal by Elliot Aronson
When we find ourselves in a new or uncertain situation, we often look to others for guidance on how to behave. This tendency to conform in unfamiliar or ambiguous circumstances is a natural response rooted in our evolutionary history and social conditioning. In these situations, we may lack the necessary information or confidence to make decisions on our own, leading us to rely on the actions and opinions of others as a form of social proof. This can be especially true when we are unsure of what is expected of us or when the situation is complex and difficult to navigate. Conformity in unfamiliar or ambiguous situations can also be driven by a desire to fit in and avoid standing out from the group. We may worry about making a mistake or being judged negatively by others, so we conform to the group norm to minimize the risk of rejection or disapproval. This need for social acceptance and approval can override our own judgments and values, causing us to go along with the crowd even if it goes against our better judgment. Furthermore, conformity in unfamiliar or ambiguous situations can be a way to reduce uncertainty and anxiety. When we are faced with uncertainty, we often seek out others who seem more knowledgeable or confident to provide us with a sense of security and stability. By conforming to the group, we can feel a sense of belonging and reassurance that we are making the right choice, even if it may not be the most rational or independent decision.- Our tendency to conform in unfamiliar or ambiguous situations is a complex interplay of social, psychological, and cognitive factors that shape our behavior and decision-making processes. By understanding the underlying reasons for this behavior, we can become more aware of our own susceptibility to conformity and make more informed choices in situations where conformity may not be in our best interest.
