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The unconscious mind plays a significant role in decisionmaking from "summary" of The Social Animal by David Brooks
One of the key insights we can glean from psychological research is the idea that much of our decision-making actually takes place below the surface of our conscious awareness. This means that while we may believe we are making rational choices based on logical reasoning, in reality, our unconscious minds are often driving the wheel. Various studies have shown that our unconscious minds are constantly processing vast amounts of information and drawing on a wealth of past experiences to inform our decision-making processes. This can explain why we sometimes make choices that seem to defy logic or go against our best interests. Furthermore, our unconscious minds a...
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