Expand your offerings to reach more customers from "summary" of The Side Hustle Bible by Jacob Wallace
To really make your side hustle take off, you need to think about how you can broaden your product or service offerings. By expanding what you offer, you open up new possibilities for reaching a larger audience and attracting more customers. One way to do this is by diversifying your product line. If you currently only offer one type of product, consider adding complementary items that appeal to the same target market. This not only gives your existing customers more options to choose from, but also attracts new customers who may be interested in these additional products. Another strategy is to consider offering different versions or variations of your existing product. This could mean creating different sizes, colors, or features to cater to a wider range of preferences. By giving customers more choices, you increase the likelihood of making a sale and building long-term loyalty. You could also think about bundling your products or services together to create packages that offer more value to customers. This can be a great way to upsell and increase the average transaction size, while also making it easier for customers to purchase multiple items at once. Finally, don't forget to explore new distribution channels or sales platforms. If you're currently only selling through your own website, consider expanding to online marketplaces like Etsy or Amazon. This can help you tap into a larger customer base and increase your visibility in the marketplace.- By expanding your offerings, you can reach more customers and grow your side hustle in exciting new ways. Don't be afraid to think outside the box and experiment with different strategies to see what works best for your business.
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