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Use humor and wit when appropriate from "summary" of The Sense of Style by Steven Pinker

Humor can be a powerful tool in writing, helping to engage and entertain readers while also making complex or dry topics more accessible. When used appropriately, humor can lighten the mood and create a connection with the audience. It can also serve to illustrate a point or drive home an argument in a memorable way. However, it is important to remember that not all situations call for humor, and it should be used judiciously to avoid distracting from the main message. Wit, on the other hand, involves a clever or amusing way of expressing ideas that can add depth and insight to writing. Wit can be a valuable asset in making a point effectively and p...
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    The Sense of Style

    Steven Pinker

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