Using repetition can reinforce persuasive messages from "summary" of The Science of Persuasion by Brad Bradshaw
Repetition is a powerful tool when it comes to persuasion. By repeating a message multiple times, you increase the likelihood that it will stick in the minds of your audience. This is because people tend to remember things that they have heard more than once. When a message is repeated, it becomes familiar, and familiarity breeds acceptance. Repetition can also help to reinforce the credibility of a message. When something is repeated, it gives the impression that it must be important or true. This is known as the "truth effect" - the more we hear something, the more likely we are to believe it. By repeating key points or arguments, you can make them seem more trustworthy and convincing. Moreover, repetition can help to emphasize the importance of a message. When something is repeated, it signals to the audience that this is a key point that they should pay attention to. It helps to draw focus to the most critical aspects of your argument, making them more likely to be remembered and acted upon. In addition, repetition can also help to create a sense of urgency. When a message is repeated, it gives the impression that time is of the essence. This can be particularly effective in persuading people to take immediate action, as they feel a heightened sense of importance and immediacy.- Using repetition in persuasive messages can be a highly effective strategy. It can help to make your message more memorable, credible, and urgent. By repeating key points or arguments, you can increase the likelihood that your audience will remember and be persuaded by what you have to say.
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