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Timing is crucial in persuasion efforts from "summary" of The Science of Persuasion by Brad Bradshaw

The timing of a persuasion effort can make or break its success. It is not just about what you say, but also when you say it that can have a significant impact on the outcome. Timing is crucial because it can affect how receptive the person is to your message. If you approach someone at the wrong time, they may not be in the right frame of mind to listen to what you have to say. People are more likely to be persuaded when they are in a good mood or feeling positive. By choosing the right moment to make your pitch, you can increase the chances of your message being well-received. On the other hand, if you catch someone at a bad time, they may be more closed off and resistant to what you have to say. In addition to considering the person's mood,...
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    The Science of Persuasion

    Brad Bradshaw

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