Persuasion is a skill that can be learned from "summary" of The Science of Persuasion by Brad Bradshaw
Persuasion, a seemingly mysterious art that some individuals possess naturally, is not an innate talent but rather a skill that can be acquired through learning and practice. In his book, 'The Science of Persuasion', Brad Bradshaw emphasizes the notion that anyone can become proficient in the art of persuasion by understanding its underlying principles and mastering the techniques involved.
Bradshaw argues that persuasion is not solely based on charisma or charm, but rather on a set of cognitive and psychological factors that can be studied and applied strategically. By delving into the science behind persuasion, individuals can learn how to influence others effectively and ethically in various contexts, whether it be in personal relationships, business negotiations, or public speaking.
One of the key aspects of persuasion that Bradshaw highlights is the impo...
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