Creating a sense of belonging can enhance persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
Belonging is a powerful human need that can greatly influence the way we think and behave. When we feel a sense of belonging, we are more likely to be open to new ideas and information that align with the group we identify with. This is because belonging gives us a sense of security and validation, making us more receptive to messages that come from within our group. In the context of persuasion, creating a sense of belonging can be a highly effective strategy. By establishing a connection with our audience and making them feel like they are part of a larger community or group, we can increase the likelihood that they will be persuaded by our message. This is because people are more likely to be influenc...
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