Addressing objections can overcome resistance to persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
When trying to persuade someone, it is common to encounter resistance. People may have objections or concerns that prevent them from being swayed by your arguments. However, addressing these objections head-on can be a powerful way to overcome resistance and increase the chances of persuasion. By acknowledging and responding to objections, you demonstrate that you have taken the time to consider the other person's perspective. This shows that you are respectful and open to dialogue, which can help to build trust and credibility. In doing so, you create a more positive environment for persuasion to take place. Furthermore, addressing objections allows you to prov...
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