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Use humor to lighten the mood from "summary" of The Sales Bible by Jeffrey Gitomer
Humor is a powerful tool in sales. It can break down walls, disarm objections, and create a positive atmosphere for your pitch. When you use humor appropriately, you can connect with your prospects on a more personal level, making it easier for them to trust you and your product. However, it's important to use humor strategically. You don't want to come across as unprofessional or offensive. Instead, aim to be lighthearted and relatable. Share a funny anecdote or make a clever joke that ties back to your sales pitch. This will not only lighten the mood but also make you more memorable to your prospects. One way to incorporate humor into your sales pitch is by using self-deprecating humor. By poking fun at yourself in a good-natured way, you can show your prospects that you're human and approachable. This can help to build rapport and make your prospects more comfortable engaging with you. Another way to use humor effectively is by telling a funny story related to your product or service. This can help to illustrate the benefits of what you're selling in a more engaging and memorable way. Just make sure the humor doesn't overshadow your message or come across as insincere.- Humor can be a valuable tool in your sales arsenal. By using it thoughtfully and strategically, you can create a more positive and engaging experience for your prospects. So don't be afraid to lighten the mood and inject a bit of laughter into your sales pitch.
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