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Focus on providing value to the customer from "summary" of The Sales Bible by Jeffrey Gitomer

To succeed in sales, you must understand that your main objective is to provide value to your customers. This is not just a nice gesture, it is the foundation of building long-lasting relationships and driving repeat business. When you focus on delivering value, you show your customers that you care about their needs and are committed to helping them achieve their goals. Providing value to the customer means going above and beyond simply selling a product or service. It involves taking the time to truly understand what your customers are looking for and offering solutions that meet their specific needs. By demonstrating your expertise and knowledge, you can position yourself as a trusted advisor rather than just a salesperson. One key aspect ...
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    The Sales Bible

    Jeffrey Gitomer

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