Social change comes through moralizing and sanctification from "summary" of The Righteous Mind by Jonathan Haidt
The process of social change is complex and multifaceted, requiring a combination of factors to be successful. One important aspect, as highlighted by Haidt in "The Righteous Mind," is the role of moralizing and sanctification in driving societal transformation. Moralizing involves framing issues in terms of moral values, making them more salient and compelling to individuals. When an idea or cause is presented in moral terms, people are more likely to rally behind it, as morality taps into deep-seated emotions and beliefs. By emphasizing the moral dimensions of an issue, advocates can garner greater support and mobilize action for change. Sanctification, on the other hand, ...
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