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Employees are more loyal and committed to companies that prioritize purpose from "summary" of The Purpose Economy by Aaron Hurst

In the Purpose Economy, the idea that employees are more loyal and committed to companies that prioritize purpose is a central theme. This concept suggests that when employees feel connected to a higher purpose beyond simply making a profit, they are more likely to be engaged in their work and dedicated to the success of the company. When employees believe in the mission and values of their organization, they are more likely to go the extra mile, putting in the effort to achieve shared goals and objectives. This sense of purpose can create a sense of community and belonging within the company, fostering a positive work environment where individuals...
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    The Purpose Economy

    Aaron Hurst

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