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Businesses can create shared value by focusing on purposeful initiatives from "summary" of The Purpose Economy by Aaron Hurst
Businesses have the power to create value in ways that benefit not only their own bottom line but also society as a whole. By focusing on purposeful initiatives, companies can align their business objectives with the greater good, ultimately leading to shared value for all stakeholders involved. This concept of shared value recognizes that businesses have a role to play in addressing social and environmental issues, rather than simply maximizing profits at the expense of other considerations. When businesses adopt a purpose-driven approach, they are able to connect more deeply with customers, employees, and the community at large. By demonstrating a commitment to making a positive impact, companies can build trust and loyalty among their key stakeholders. This, in turn, can lead to inc...
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