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Focus on nurturing your best clients like giant pumpkins from "summary" of The Pumpkin Plan by Mike Michalowicz

Imagine a world where you dedicate all your energy to cultivating your most promising clients, much like a farmer tends to a giant pumpkin. It starts with identifying those standout clients who not only align with your vision but also bring joy and profitability to your business. These are the ones that, with the right attention, can grow exponentially and generate a bounty of returns. Once identified, the nurturing process begins. This means digging deep—understanding their needs, aspirations, and challenges. Just like a pumpkin requires the right soil, nutrients, and sunlight, your clients need personalized care and tailored solutions. Regular check-ins, thoughtful communication, and exceptional service transform a simple client relationship into a thriving partnership. As the pumpkin grows, so does the need for support. Pruning the unnecessary clients—those who drain resources and distract from your m...
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    The Pumpkin Plan

    Mike Michalowicz

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