Sales success is achieved through persistence and determination from "summary" of The Psychology of Selling by Brian Tracy
Success in sales is not merely a matter of chance or luck. It is a result of unwavering persistence and unyielding determination. The most successful salespeople are those who refuse to be discouraged by rejection or setbacks. They understand that every "no" brings them one step closer to a "yes." They keep pushing forward, refusing to take no for an answer.
Persistence is the key to overcoming the inevitable obstacles that come with the territory of sales. It is what separates the average salesperson from the exceptional one. When faced with rejection, the average salesperson may give up and move on to the next prospect. But the exceptional salesperson sees rejection as an opportunity to learn and grow. They analyze what went wrong, make adjustments, and try again.
Determination is what keeps a salesperson going when the going gets tough. It is what drives them to pick up the phone and make that next call, even when they feel discouraged. Determination is what keeps them focused on their goals and motivated to achieve them. Without determination, even the most persistent salesperson will eventually give up.
Success in sales requires a combination of persistence and determination. One without the other is not enough. A salesperson may be persistent in making calls and following up with prospects, but without determination, they will quickly burn out. On the other hand, a salesperson may be determined to succeed, but without persistence, they will not make the necessary effort to reach their goals.
In the world of sales, rejection is a fact of life. No matter how skilled a salesperson may be, not every prospect will say yes. But it is how a salesperson responds to rejection that ultimately determines their success. The most successful salespeople view rejection as a temporary setback, not a permanent defeat. They use rejection as an opportunity to learn and improve, rather than as a reason to give up.
Persistence and determination are the cornerstones of success in sales. They are what separate the top performers from the rest of the pack. By cultivating these qualities in themselves, salespeople can overcome any obstacle and achieve their goals. Remember, success in sales is not a matter of luck—it is a matter of choice. Choose to be persistent. Choose to be determined. And success will follow.
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