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Rulers must balance fear and love from "summary" of The Prince by Niccolo Machiavelli

It is necessary for a ruler to maintain both fear and love among his subjects. Fear, if properly utilized, can be a potent tool in maintaining control over the population. By instilling fear, a ruler can prevent rebellion and disobedience. However, fear alone is not enough to ensure stability. Love is equally important in the ruler-subject dynamic. When a ruler is loved by his subjects, they are more likely to be loyal and obedient. Love creates a sense of unity and loyalty among the people. Therefore, a ruler must strive to be both feared and loved by his su...
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    The Prince

    Niccolo Machiavelli

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