Strategic thinking should consider both shortterm and long-term goals from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Strategic thinking is crucial for the success of any organization. It involves making decisions that will guide the company towards achieving its objectives. When it comes to strategic thinking, it is essential to consider both short-term and long-term goals. This means that while addressing immediate challenges and opportunities, one must also have a clear vision of where the organization wants to be in the future. By taking into account both short-term and long-term goals, a company can ensure that its decisions are aligned with its overall strategic direction. Focusing only on short-term goals may lead to decisions that provide immediate benefits but do not contribute to the long-term sustainability of the organization. On the other hand, solely concentrating on long-term goals without addressing immediate concerns can result in missed opportunities or failure to address pressing issues. Therefore, a balance between short-term and long-term goals is essential for effective strategic thinking. Considering short-term goals allows a company to respond to current market trends, customer demands, and competitive pressures. It enables the organization to adapt quickly to changes and seize immediate opportunities. However, it is equally important to have a long-term perspective to ensure that short-term decisions are in line with the organization's overarching strategy. Long-term goals provide a sense of direction and purpose, guiding the organization towards its desired future state.- A company can create a cohesive and sustainable strategy. This approach enables the organization to make informed decisions that not only address current challenges but also position it for future success. It allows for flexibility and agility in responding to changing circumstances while staying true to the company's long-term vision. Ultimately, considering both short-term and long-term goals in strategic thinking is essential for achieving sustainable growth and competitive advantage.
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