Giving back to the community can create goodwill and loyalty from "summary" of The Power of Broke by Daymond John,Daniel Paisner
When you're out there in the world trying to build a successful business, it's easy to get caught up in the hustle and bustle of making money. But what many entrepreneurs fail to realize is that giving back to the community can actually be one of the most powerful tools in your arsenal. When you take the time and effort to give back to the community that has supported you and your business, you're not just making a donation. You're creating a sense of goodwill that can have a lasting impact on your brand. People remember when a business goes out of its way to help those in need, and they are more likely to support that business in the future.
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