No business can survive without sales from "summary" of The Personal MBA by Josh Kaufman
Sales are the lifeblood of any business venture. Without sales, a business simply cannot survive. No matter how innovative your product or service may be, no matter how efficient your operations are, and no matter how talented your team is, if you're not making sales, your business is dead in the water. Sales are the ultimate validation of your business idea. When someone is willing to exchange their hard-earned money for what you're offering, it's a clear sign that you're providing something of value. Sales are the tangible proof that your business model is working. They are the fuel that keeps your business running, allowing you to invest in growth, development, and innovation. In the absence of sales, a business is not a business at all - it's merely a hobby. It doesn't matter how passionate you are about your work or how much time and effort you've invested in it. If you're not generating revenue, you're not running a sustainable business. Sales provide the resources you need to keep your business afloat and propel it forward. They enable you to pay your bills, support your team, and invest in future growth. Sales are what allow you to fulfill your mission and make a difference in the world. Without sales, you're limited in your ability to reach and impact your target audience. You may have the best product or service in the world, but if you're not actively selling it, you're missing out on opportunities to improve people's lives and make a positive impact. In short, sales are the foundation upon which all successful businesses are built. They are the key to sustainability, growth, and impact. Without sales, your business is just a dream - with sales, it becomes a reality. So if you want your business to thrive, you must prioritize sales above all else.
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