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Having too many choices can increase our expectations from "summary" of The Paradox of Choice by Barry Schwartz

When we are faced with a multitude of options, we tend to believe that one of them must be perfect. After all, with so many choices available, there must be one that meets all our requirements and fulfills all our desires. This belief sets our expectations sky-high, as we become convinced that the ideal choice is out there, waiting to be discovered. However, the reality is that no option is flawless, and the quest for perfection is often an exercise in futility. When we have too many choices, we raise our expectations to an unrealistic level, making it difficult f...
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    The Paradox of Choice

    Barry Schwartz

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