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Use repetition to strengthen visual unity from "summary" of The Non-designer's Design Book by Robin Williams

Repetition is a key principle in design that can help to create visual unity. When elements are repeated throughout a design, they form a cohesive and harmonious whole. Repetition can take many forms, such as repeating colors, shapes, fonts, or patterns. By using repetition, you can tie different elements of a design together and create a sense of consistency. One way to use repetition effectively is to repeat a particular element at regular intervals. For example, you could repeat a specific color throughout a design to create a sense of rhythm and balance. This can help to guide the viewer's eye through the design and create a sense of visual flow. Another way to use repetition is to repeat a particular element in different parts of a design. For example, you could use the same shape in different sizes or orientations to create a sense of harmony and coherence. This can help to create a sense of visual interest and balance in a design. Repetition can also be used to emphasize certain elements in a design. By repeating a particular element more frequently than others, you can draw attention to it and create a focal point. This can help to create a sense of hierarchy in a design and guide the viewer's eye to the most important elements.
  1. Repetition is a powerful tool that can help to strengthen visual unity in a design. By using repetition effectively, you can create a cohesive and harmonious design that is visually appealing and engaging for the viewer.
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The Non-designer's Design Book

Robin Williams

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