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Typography can make or break a design from "summary" of The Non-designer's Design Book by Robin Williams

Typography is a critical element in design. It has the power to enhance a design or completely ruin it. The choice of typeface, font size, spacing, and alignment can greatly impact how the text is perceived by the audience. When typography is done well, it can make a design appear polished, professional, and easy to read. On the other hand, poor typography choices can make a design look amateurish, confusing, and difficult to understand. The key to using typography effectively is to ensure that it complements the overall design and helps convey the intended message. This means selecting typefaces that are appropriate for the content and audience, paying attention ...
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    The Non-designer's Design Book

    Robin Williams

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