Repetition helps unify a design from "summary" of The Non-designer's Design Book by Robin Williams
Repetition is a powerful tool in design. It can bring a sense of unity to a layout, making it more cohesive and visually appealing. When elements are repeated throughout a design, they create a sense of consistency that ties everything together. This can help guide the viewer's eye and create a more harmonious overall composition. Incorporating repetition into a design doesn't mean simply copying and pasting the same element over and over again. It's about finding ways to echo certain visual elements throughout the layout to establish a rhythm and flow. This can be achieved through repeating colors, shapes, fonts, patterns, or even spacing. Repetition can also help to establish a visual hierarchy within a design. By repeating certain elements more frequently than others, you can draw attention to key information and create a more organized and structured layout. This can make it easier for viewers to navigate the design and understand the intended message. Additionally, repetition can create a sense of familiarity and reinforce brand identity. By consistently using the same visual elements across different materials, such as business cards, letterheads, and websites, you can establish a strong and recognizable brand presence. This can help build trust with your audience and make your brand more memorable.- Repetition is a simple yet effective way to bring unity and coherence to a design. By strategically repeating visual elements, you can create a more cohesive and visually appealing layout that guides the viewer's eye, establishes hierarchy, and reinforces brand identity.
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