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Keep it simple and avoid clutter from "summary" of The Non-designer's Design Book by Robin Williams

When it comes to design, simplicity is key. Keeping your design simple not only makes it easier for your audience to understand, but it also helps to avoid clutter. Clutter can overwhelm your audience and make it difficult for them to focus on the main message you are trying to convey. By keeping your design simple and free of clutter, you can ensure that your message is clear and easy to digest. One way to achieve simplicity in your design is to use a clean layout with plenty of white space. White space helps to separate different elements of your design and prevent them from blending together. It also gives your audience's eyes a break and allows them to focus on the most important parts of your design. Cluttering your design with too many elements can confuse your audience and make it hard for them to know where to look. In addition to using white space, you should also be mindful of the number of fonts and colors you use in your design. Using too many fonts or colors can make your design look busy and overwhelming. Instead, try to stick to just a few fonts and colors that complement each other. This will help to create a cohesive look that is easy on the eyes. Another way to keep your design simple and avoid clutter is to be selective about the images and graphics you use. While images and graphics can enhance your design and make it more visually appealing, using too many of them can create clutter. Choose images and graphics that are relevant to your message and use them sparingly. By following these principles of simplicity and avoiding clutter in your design, you can create a more effective and visually appealing piece that effectively communicates your message to your audience. Remember, less is often more when it comes to design.
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    The Non-designer's Design Book

    Robin Williams

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