Contrast creates interest and emphasis from "summary" of The Non-designer's Design Book by Robin Williams
Contrast is a key design principle that can greatly enhance the visual appeal of a project. By utilizing contrast effectively, a designer can create interest and draw attention to certain elements within a layout. This can be achieved through a variety of means, such as contrasting colors, sizes, shapes, textures, or even typefaces. When different elements within a design are noticeably different from one another, it creates a sense of excitement and energy that can captivate the viewer's attention. For example, pairing a bold, large headline with a smaller, more subdued subheading can help emphasize the most important informati...
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