Contrast creates interest and emphasis from "summary" of The Non-designer's Design Book by Robin Williams
Contrast is a key design principle that can greatly enhance the visual appeal of a project. By utilizing contrast effectively, a designer can create interest and draw attention to certain elements within a layout. This can be achieved through a variety of means, such as contrasting colors, sizes, shapes, textures, or even typefaces. When different elements within a design are noticeably different from one another, it creates a sense of excitement and energy that can captivate the viewer's attention. For example, pairing a bold, large headline with a smaller, more subdued subheading can help emphasize the most important information on a page. In addition to creating interest, contrast can also help establish hierarchy within a design. By making certain elements stand out from the rest, a designer can guide the viewer's eye and communicate the intended message more effectively. This is especially important when dealing with complex or information-heavy layouts. Contrast can also be used to create a sense of balance and harmony within a design. By juxtaposing elements that are different yet complementary, a designer can achieve a visually pleasing composition that is both dynamic and cohesive. This can help prevent a design from appearing flat or boring.- Contrast is a powerful tool that can help designers create visually compelling and engaging layouts. By leveraging the principles of contrast, designers can add depth, interest, and emphasis to their projects, ultimately enhancing the overall aesthetic appeal and effectiveness of their designs.
