Consistency is key in design from "summary" of The Non-designer's Design Book by Robin Williams
Consistency is key in design. When elements are consistent, the design is easier to read and understand. If headings are bold and centered, they should all be bold and centered. If bullet points are used in a list, they should be used consistently throughout. Simplicity is crucial in design. Keeping elements simple and uncluttered helps the viewer focus on the message being communicated. If a design is too busy or complicated, the viewer may become overwhelmed and miss the intended message. Clarity and coherence are essential in design. Elements should be organized in a logical manner that makes sense to the viewer. If information is presented in a haphazard or confusing way, the viewer may struggle to understand the message. Logical sequencing is important in design. Information should flow in a natural order that is easy for the viewer to follow. If elements are presented out of order, the viewer may become confused or miss important information. Transition words and phrases can help guide the viewer through a design. Using words like "first," "next," and "finally" can help signal to the viewer how information is connected and organized. Without these cues, the viewer may struggle to make sense of the design. Consistency in tone and style helps create a cohesive design. Elements should look like they belong together and are part of a unified whole. If fonts, colors, or styles clash, the design may appear disjointed or unprofessional. Grammar and syntax are important in design. Proper grammar and sentence structure help ensure that the message is clear and easy to understand. Typos or grammatical errors can distract the viewer and detract from the overall design. Contextual understanding is crucial in design. Elements should be placed in a way that makes sense within the context of the design. If elements are randomly placed or do not relate to each other, the viewer may struggle to understand the overall message. Natural language is more engaging for the reader. Using simple, clear language that is easy to understand helps the viewer connect with the design. If language is overly complex or technical, the viewer may become disengaged or confused.
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