Color theory is essential in design from "summary" of The Non-designer's Design Book by Robin Williams
Color theory is like the alphabet of design. Without an understanding of color, a designer is like a writer who doesn't know the alphabet. Imagine trying to write a coherent sentence without knowing the difference between a "b" and a "d." It just wouldn't work. In the same way, without an understanding of color theory, a designer's work will lack coherence and impact. Color theory is the foundation upon which all design is built. It not only helps designers create visually pleasing compositions but also conveys emotions, messages, and meaning. Different colors evoke different emotions and have different cultural associations. For example, red is often associated with passion and energy, while blue is associated with calmness and trust. By understanding the psychology of color, designers can effectively communicate their intended message...
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