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Customers often lie when asked how they feel about your idea from "summary" of The Mom Test by Rob Fitzpatrick
People tend to be polite, and this politeness extends to conversations about new ideas. When asked for feedback, many will offer encouragement rather than honest critique. This can create a false sense of validation, leading you to believe your concept has more merit than it actually does. The reality is that most individuals are not comfortable saying they dislike an idea, especially if it’s presented by someone they know or want to support. Instead of direct feedback, people often revert to vague expressions of support. They might say, “That’s interesting!” or “I can see how that could work,” without offering any substantial insight. These comments can be misleading, giving you a sense of confidence that masks deeper issues. The challenge lies in distinguishing genuine interest from polite niceties. To navigate this, it’s crucial to ask questions that elicit specific responses rather than general approval. Focus on their behaviors and experiences rather than just their opinions. For example, inquire about how they currently solve a problem or what challenges they face. This approach shifts the conversation from abstract feedback to concrete realities, revealing more about their true feelings and needs.- They are more likely to share candid thoughts. Ultimately, stripping away the social niceties and focusing on real pain points or needs will yield a clearer picture of whether your idea truly resonates. This honesty is essential for refining your concept and ensuring it addresses actual market demands.
