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Consider both quantitative and qualitative factors in your analysis from "summary" of The Little Book That Beats the Market by Joel Greenblatt
When analyzing potential investment opportunities, it is essential to look beyond just the numbers. While quantitative factors such as earnings, cash flow, and valuations are important, they do not provide a complete picture of a company's investment potential. This is where qualitative factors come into play. Qualitative factors include aspects such as management quality, competitive advantage, industry trends, and brand strength. These factors can have a significant impact on a company's long-term success and are crucial to consider when making investment decisions. Quantitative factors may tell you what a company has done in the past, but qualitative factors can help you understand where a company is heading in...
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