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Validate your ideas early and often from "summary" of The Lean Entrepreneur by Brant Cooper,Patrick Vlaskovits

The concept of validating your ideas early and often is crucial in the world of entrepreneurship. Many entrepreneurs fall into the trap of spending months or even years developing their idea without ever testing it with real customers. This is a risky approach that often leads to wasted time and resources. By validating your ideas early and often, you can avoid this pitfall and increase your chances of success. Validation is the process of testing your assumptions and hypotheses with real customers to see if they actually want or need what you are offering. This can take many forms, from surveys and interviews to prototype testing and landing page experiments. The key is to get out of the building and engage with your target market as early as possible. By validating early, you can avoid spending months or even years building so...
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    The Lean Entrepreneur

    Brant Cooper

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