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Prioritize customer satisfaction over revenue from "summary" of The Lean Entrepreneur by Brant Cooper,Patrick Vlaskovits

As entrepreneurs, it is easy to get caught up in the pursuit of revenue. We often equate success with the amount of money we are able to bring in. However, this mindset can lead us down a dangerous path. When we prioritize revenue over customer satisfaction, we lose sight of what truly matters - providing value to our customers. Customer satisfaction should always be the primary focus of any business. Happy customers are more likely to become repeat customers, refer others to your business, and provide valuable feedback that can help you improve your products or services. By focusing on making your customers happy, you are setting yourself up for long-term success. While revenue is important for the sustainability of your business, it should not be the sole driving force behind your decisions. When you prioritize customer satisfaction, the revenue will naturally foll...
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    The Lean Entrepreneur

    Brant Cooper

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