Pivot when necessary from "summary" of The Lean Entrepreneur by Brant Cooper,Patrick Vlaskovits
Pivoting is a fundamental concept in the Lean Startup methodology. It essentially means changing direction in response to feedback received during the experimentation phase of a startup. The goal is to discover a sustainable business model that creates value for customers and generates revenue for the company. Pivoting is not a sign of failure, but rather a strategic move to adapt to changing market conditions and customer needs. There are different types of pivots that a startup can make. A zoom-in pivot involves focusing on a specific feature or customer segment that shows promise, while a zoom-out pivot involves expandin...
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